Case Study

In terms of website design, there are several components. In order for the website to be effective, it must…

– Be visually appealing (current design / layout / appropriate colors)
– Have a compelling message relevant to the target market formatted in a way that the search engines like
– Be easy to navigate so that this information can be found by the visitor
– Be fast (no one likes a slow website)

These things make a potential visitor like your website more and hopefully convert into contacting you. However, to be found, the search engines must like the website as well. There are certain search engine optimization techniques to implement (both on-page and off-page) to make the search engines like you also. For us these on-page techniques include the following:

– Page specific Titles / Descriptions / Content / Keyword tags / Permalinks (page name url) written within seo standards of length / duplication and with certain target market (not search engine) relevant keywords in mind and without keyword stuffing.
– Addition of robots.txt file
– Addition of .htaccess file (used for page speed, 301 redirects (avoid duplicate content) & 404 (page not found) redirects
– Addition to canonical tags to avoid duplicate content
– Addition of xml sitemap for submission to search engines
– Confirmation of no broken links (internal or external)
– Image Optimization (name, alt text, size) via Kraken or Tiny Png
– Implementation of gzip compression for page speed via server size settings if possible
– Implementation of code for Google Analytics and Google Webmaster Tools Verification.
– Ensuring the website is connected to social media via FB OG Tags and / or Google Plus tags with links to profiles.
– Ensuring the website is mobile friendly and renders correctly in all major browsers / resolutions including mobile browsers (apple and android), IE8-Edge, Chrome, Firefox & Safari.
– Unless handwritten, code is subject to how the tool generates it.

We employ these techniques to the best of our ability considering the tool used to build this website.

Even though properly optimizing a site can be very difficult, it is said to come with great SEO “right out of the box”. Titles, Descriptions, Keywords, Permalinks, xml sitemaps, robots.txt / .htaccess files, GZIP Compression and Google Webmaster Tools verification are all managed within the site builder. Google Analytics can only be added if the ability is purchased as part of your account and theme. The results are below:

– 0 W3C errors
– Google Page speed = 84% for desktop & 66% for mobile with 98% in UX (yellow lights)
– GT Metrix Site Performance = 92% for Page Speed & 81% for YSlow (green / yellow respectively).
o 1.3 sec load time
o 918 kb page size
o 44 requests
– Pingdom Server Speed = 72%, 1.7 sec load time, 637kb page size, 36 req
– SEO Site Check-up = 74% (yellow light)
– HubSpot Website Grader = 92% (green light)
– WooRank Website Review = 53% (green light)

Off-Page SEO includes the constant generation of new content with a link that points back to the website. This is called content marketing and relevant link building. WordPress is very good at this. Simply ensure the JetPack plugin is installed. In the JetPack settings, attach your other social media accounts via Publicize. Now, each new “blog” post is automatically shared on social media.

Depending on your needs (including maintenance) as well as budget, I can most likely build for you a custom website that can look almost exactly like your favorite WordPress theme but is more technically sound in terms of on-page seo and html errors. I can even include a blog. Either I can maintain the website for you (including a blog & sharing on social media) or show you how to via my affordable desktop software. Contact me for more information.

If you need help with your WordPress website, please don’t hesitate to let me know. Contact us for more information.